Adidas Superstar

Superstar is a basketball shoe manufactured by athletic goods company adidas since 1969, released as a low top version of the Pro Model basketball shoe. Its iconic design is known for being one of the major influences in the sneaker culture.

Run-D.M.C., a rap group that refused to conform to pop standards by deciding that they would dress on stage the way they dressed on the streets. The trio was most notable for wearing the Superstars without any laces and pushing the tongue of the shoe out, imitating the fashion inside a prison. The Superstar received a lot of promotion from the rap group as they went out on tours across the US, increasing adidas' sales on the Superstar shoe. Responding to an anti-sneaker rap song by Jerrald Deas called "Felon Sneakers", the trio released a song of their own called "My adidas" in 1986.^[3] The song paid tribute to the Superstar shoe, and attempted to flip the stereotype of the b-boy. adidas eventually signed a deal with the rap group for 1 million dollars after realising how much promotion their product received from the trio. The deal made between Run-D.M.C. and adidas was the first endorsement deal between hip-hop artists and a major corporation, and a Run-D.M.C. line of clothing from adidas was subsequently released

• Run-D.M.C. are the most notable group who wore adidas superstars
• Graffiti artists have been wearing them since they were first introduced.
• The superstar shoe is a popular choice among breakdancers

bron: http://en.wikipedia.org/wiki/Adidas_Superstar