dinsdag 17 november 2009

stereotiepen van dieren

Suggested symbolic dolphin meanings: “king of fish”

         Playfulness

         Transcendence

         Gentleness

         Harmony

         Intelligence

         Contentment

         Friendship

         Community

         Resurrection

         Generosity

                  Power

 

Animal symbolism of the frog speaks of:

         Luck

         Purity

         Rebirth

         Renewal

         Fertility

         Healing

         Metamorphosis

         Transitions

         Dreaming

         Opportunity

                  Intermediary

 

 

Quick look at cat animal symbolism:

         Astute

         Clever

         Secretive

         Mysterious

         Intelligent

         Intuitive

         Supernatural

         Watchfulness

         Selective

                  Independent

 

wolf symbols:

"People always make the wolf more formidable than he is."

                           Intelligence

         Cunning

         Communication

         Friendliness

         Loyalty

         Generosity

                  Compassionate

 

 

 

 

 

 

Symbolic Bear Meaning - A Quick Keyword List:

 “The truly brave are soft of heart and eyes.”

         Bravery

         Peace

         Resurrection

         Powerful

         Benevolence

         Sovereignty

         Motherhood

         Duality

 

 

 

 

The animal symbolism of owl deals with:

         Wisdom

         Mystery

         Transition

         Messages

         Intelligence

         Mysticism

         Protection

         Secrets

 

The animal symbolism of the bat speaks of:

         Illusion

         Rebirth

         Dreams

         Intuition

         Initiation

         Journeying

         Inner Depth

         Communication

 

Keuze doorbraak

Afstappen van kledingmerken en verdiepen in stereotiepen van dieren.

vrijdag 6 november 2009

book adidas vs puma


Adolf Dassler begon in 1920 met het maken van schoenen in Herzogenaurach, bij Neurenberg in Beieren. Adidas leverde onder meer schoenen aan het Duitse voetbalelftal in 1954. Deze waren revolutionair omdat de noppen van de voetbalschoenen verwisseld konden worden.

De broer van Adolf, Rudolf Dassler, is de oprichter van Puma (1948), dat ook in Herzogenaurach gevestigd is. De tweestrijd tussen de broers deelde ook de bevolking van het dorp op. De bekendste strijd tussen adidas (officieel met een kleine letter) en Puma in Nederland draaide om Johan Cruijff. In de jaren zeventig was adidas de sponsor van het Nederlands elftal. Cruijff had echter een contract met Puma. Gezien de rivaliteit tussen beide merken, dreigde Puma het contract met Cruijff te verbreken indien hij in een adidas-tenue zou spelen. Adidas zou zich als sponsor terugtrekken als Cruijff in een Puma-tenue zou spelen. Uiteindelijk heeft Cruijff als enige Nederlandse speler in een shirt met twee strepen gespeeld (terwijl alle anderen een shirt met drie strepen van adidas aan hadden).

Adidas kreeg het op het einde van de 20e eeuw zwaar te verduren door de concurrentie van onder meer Nike.


bron: http://nl.wikipedia.org/wiki/Adidas


Adidas Superstar

Superstar is a basketball shoe manufactured by athletic goods company adidas since 1969, released as a low top version of the Pro Model basketball shoe. Its iconic design is known for being one of the major influences in the sneaker culture.

Run-D.M.C., a rap group that refused to conform to pop standards by deciding that they would dress on stage the way they dressed on the streets. The trio was most notable for wearing the Superstars without any laces and pushing the tongue of the shoe out, imitating the fashion inside a prison. The Superstar received a lot of promotion from the rap group as they went out on tours across the US, increasing adidas' sales on the Superstar shoe. Responding to an anti-sneaker rap song by Jerrald Deas called "Felon Sneakers", the trio released a song of their own called "My adidas" in 1986.[3] The song paid tribute to the Superstar shoe, and attempted to flip the stereotype of the b-boy. adidas eventually signed a deal with the rap group for 1 million dollars after realising how much promotion their product received from the trio. The deal made between Run-D.M.C. and adidas was the first endorsement deal between hip-hop artists and a major corporation, and a Run-D.M.C. line of clothing from adidas was subsequently released

  • Run-D.M.C. are the most notable group who wore adidas superstars
  • Graffiti artists have been wearing them since they were first introduced.
  • The superstar shoe is a popular choice among breakdancers
bron: http://en.wikipedia.org/wiki/Adidas_Superstar

vrijdag 30 oktober 2009

Hip hop style

HIP HOP
The classic hip-hop style (since the early-mid 90s) has been baggy jeans, matching t-shirt and sneakers and hat. There's a variety in there regionally and time-period-wise (ie: throwback jerseys five years ago, grittier work and outdoor clothes like timberland boots 15 years ago, etc), but the general aesthetic is built around that baggy-jeans look. 
Hip-hop culture has over the past five-ten years slowly developed another parallel style. Think of how Pharrell dresses versus how say DMX dressed. Or even Jay-Z. The newer style is more fashion-conscious (that is, fashion-industry conscious) and informed by skater styles. There's plenty of crossover (sneaker obsession, for example), but the central conflict could be boiled down to baggy jeans vs. tight jeans. Kanye West, Pharrell, Lupe Fiasco, Drake, etc are all much more in the tight jeans camp. Not tight like punk rock tight (though "punk rock" is an urban fashion trend in the Bay Area, not meaning exactly the same as it would to the Ramones)... but tighter than super baggy.

Matching outfits
People definitely buy their matching outfits as a set. Lots of t-shirts and fitted baseball caps are made specifically to match the color scheme of a certain sneaker (say red-black-white for classic Jordans). It's unusual for shoes, shirt and cap to come as a set, but not unheard of.

movies

by Jamel Shabbazz is a great photographic essay on the roots of early B-boy culture in NYC.


a documentary about sneakers collectors that talks a lot about the tenants of being "fresh".

websites


http://www.streetstyle.com
a site where the hip-hop fashion-minded critique each other's outfits.

http://www.karmaloop.com/
a site being a great place to get smaller, more exclusive hiphop brands.


http://www.the-fashion-bomb.com/
a site of urban fashion.

Concept

Stereotypes in ClothingDifferent styles and brands of clothing can be linked to different groups or cliques of people. It seems that the stereotypes related to the groups or cliques, have become a stereotype of the clothing.

clothing and lifestyle.

Casual - 

Hip-hop - culturele beweging
is een krachtige cultuur en heeft er voor gezorgd dat de onderklasse uit de getto's en andere achterbuurten een eigen stem kregen. Hiphop was onderdeel van een emancipatiebeweging van de bewoners van de getto's, en deze oorsprong heeft een stempel gedrukt op hiphopcultuur in brede zin.

Snobisme - merkleding
Vaak worden snobs ook geassocieerd met het dragen van merkkleding, hoewel dit niet altijd effectief het geval is.
SNOB als merk
SNOB van sans noblesse, is een merk dat zich kenmerkt door vrouwelijke, elegante kleding. De collecties bevatten chique basics tot one-of-a-kind pieces, maar altijd met een hoog draagcomfort! SNOB is voor vrouwen die er ook dagelijks stijlvol uit willen zien.

londsdale - Extreemrechts imago

Het merk wordt in Nederland, tegen wil en dank, in verband gebracht met neo-nazisme en extreemrechts, omdat dit merk zich door sommige neonazi's als een soort 'huismerk' is toegeëigend: onder een halfopen jas blijven van de naam slechts de letters NSDA zichtbaar, wat aan de NSDAP doet denken. Een gedeelte van de Lonsdaledragers ontkennen echter extreemrechtse sympathieën te hebben en verklaren het merk alleen te dragen omdat zij het mooi vinden.


Dickies - Carhartt

"Dickies" is van een oorsprong een echt bouwvakkerskledingmerk. Bouwvakkers kochten deze kleding omdat ze hun gereedschap handig erin kwijt konden, maar ook om de lange levensduur en stevigheid van het kledingmerk. Tegenwoordig maakt Dickies ook moderne kleding die niet gericht is op bouwvakkers.In Europa staat Dickies bekend als skaterkleding. Van de originele amerikaanse bouwvakkersafkomst is in Europa weinig te bekennen. De beroemde Big Daddy Jeans is in Europa het meest populaire Dickiesproduct.

Naast T-shirts en jeans laat Dickies ook nog andere producten maken zoals: schoenensokkenrugzakkenschoudertassenschooluniformenpantalonsjassen en horloges.

Net zoals dickies heeft ook Carhartt "streetwear en workwear".


bronnen: http://nl.wikipedia.org



uniform against social seperation

Throughout the years, fashion has become essential to people's feelings about themselves and the appearances they give to others. From the different styles throughout the decades, people have discovered and expressed their feelings by what kind of clothes they wear. In the fifties, people wore poodle skirts and danced the night away. In the seventies, the flower children painted themselves, were bellbottoms and leisure suits, and listened to rebellious music. Spandex, bright florescent suits, big hair, and exercise videos ruled the eighties. Now, once again, fashions have changed. People wear named brand clothing like Abercrombie, American Eagle, and The GAP. These types of clothes and fashions are not always appropriate when school is involved. To cut back on problems with these fashions, many public school systems have adopted a uniform policy. The uniforms in public school systems would increase academics, broaden social skills and abandon social separation, and enhance personal characteristics in the students. Uniforms in public schools would enhance students' academic performance and improve test scores

bron: http://www.megaessays.com/viewpaper/92493.html

maandag 19 oktober 2009

stereotypes in clothing and brands.

stereo type and clothing

Stereotypes in ClothingDifferent styles and brands of clothing can be linked to different groups or cliques of people. It seems that the stereotypes related to the groups or cliques, have become a stereotype of the clothing. Styles ranging from baggy to preppy, to relaxed fit can be found all over the place, and stereotypes have found their way into just about every style of clothing worn. For example, the hippy's from the 60's wore their tie-die shirts, bell bottom pants and were thought to be druggie losers. These hippies are the same people holding high positions in major corporations today. Where did the stereotypes of the hippies during the 60's come from? I've spoken to people who say they had their hippy days, and most point to the same source. The stereotypes came because the style was different from the norm. Just because they didn't fit in with the definition of what was thought to be someone on their way to success. So if they're not on their way to success, they must losers. Stereotypes have even been pinned to certain brand names.


Stereotypes seem to start out as opinions of a large portion of the group that wear the style, and then get labeled to anyone else who is seen wearing the same style. I've seen personally why certain brands have been stereotyped as Asian brands, and understand how a brand can be stereotyped to someone's race. These stereotypes have also affected some high schools in California, where some brands are banned from campus. Now you have a 12yr old boy being teased because his low budget clothes, and stereotyped as a loser. he west coast, certain brands aren't aloud to be worn due to possible gang relation. In my opinion, stereotypes in clothing start to effect people around Jr. It's not right to do, but origins of this stereotype are easy to see. I remember being able to see the difference in clothing from one group to another, and how certain groups wore certain brands. That's when I have the first memories of actually looking at what someone was wearing. Examples from Bob Marley to Dennis Rodman, should open everyone's eyes to the fact that jus because someone chooses to dress in a way that doesn't conform to what is thought to be someone with intelligence, doesn't mean anything.


Brands aren't aloud to be worn due to possible gang relation.
Brands are banned from campus.
Low budget clothes, stereotyped as a loser.

Bron: http://www.megaessays.com/viewpaper/46179.html

zondag 18 oktober 2009

first idea - overboard

changing from animal stereotypes to stereotypes of clothing and brands that lead to certain groups 

zaterdag 17 oktober 2009

Stereotypes of animals

bron: http://en.wikipedia.org/wiki/Animal_stereotypes

Common Western animal stereotypes


Mammals

Bron:http://en.wikipedia.org/wiki/Animal_stereotypes